Drip It is a Canadian sneaker care brand made by and for sneaker lovers. They’re best known for their Essential Kit. Which is like an all-in-one toolbox for sneaker lovers. It includes cleaning solutions, wipes, deodorizer pills, crease protectors, and even a midsole marker to touch up worn areas. The brand was created with a simple mission: help people keep their sneakers looking fresh, clean, and long-lasting without needing a ton of separate products. The product quality was top-notch, and it had great potential—especially for sneakerheads who care about keeping their kicks in perfect shape.